A platform is an online service that allows us as financial advisers to manage your portfolio through investment, administration and analysis. Assets which can be ‘stored’ on a platform include shares, bonds, cash, investment trusts, unit trusts and pensions as well as tax-wrapped investments such as ISAs, Child Trust Funds and self-invested personal pensions. A platform is not an investment in itself, but a facility where an individual can store all their investments/savings.

In our experience, we find most investors have difficulties in getting an overall view of all of their plans and investments. A platform assists us and the client in overcoming this problem of visualisation. Therefore the benefit for investors of consolidating all their investments/savings on one platform can be that there is one point of reference and a simplified reporting process.

Please note, we can recommend Term Deposits from an Investment Platform (the current offering from our Centralised Investment Proposition ranges from 6 months to 3 years at the time of writing). This will allow investment into a Term Deposit at an attractive rate of interest to meet short term needs, with the added advantage of you as the client being able to view your Investments, Pensions and Savings in one place.

For more information on suitability and charging, please contact us.